Post on How to Set Up a Page
From the Facebook login page, look at the bottom right corner of the screen, and there will be a link that says "Create a Page for a celebrity, band or business". After clicking on this, you are taken to a screen that offers a choice between two types of pages: Community Page or Official Page. For a business, you want to choose Official page. In that column, fill out all of the relevant data: Type of business, name of the business (and page), and confirm that you are indeed the official representative of the group in question. From that point on it is a simple matter of appointing others within your organization who are also capable of managing the page, and formatting the page itself to fulfill your business's aims.
Post on Advice for Posting
If you are a product/sales based organization, such as a coffee shop or a publishing outlet or what-have-you, perhaps it would be beneficial to post promotional items on the Facebook page, such as coupons or notifications of sales to pique patron interest and to get them to invite their friends to "like" the page. Of course, background, locations, mission statement, logos, and pictures of your business and staff are a must to present a friendly and accessible attitude. In addition to advertisements, polls such as "what is your favorite drink/product offered by us" to encourage participation may be helpful as well.
Post on Great Professional FB pages
Domino's Pizza Posts many times a week- all posts are pizza related, but usually have fun plays on common phrases or basic polls quizzes that don't come off as blatant advertisements. They keep a conversation and mindfulness about their product while not badgering their fans with belligerent advertising.
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